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Pre launch analytics: Launch tracker for an Oncology product

An Oncology based product company wanted a handy tracker to see below KPIs:
  • Monthly new patients for launch uptake
  • New patient share
  • Total patient share
  • Evolution of patients
  • Product usage per line
  • DOT of Regimens
  • Source of business
  • Treated patients by NPI
As data was visible at various levels in a graphical format, it enabled business decision across different levels of stakeholder before the launch. Instead of Tableau or any other BI tool, this tracker was intentionally developed in excel for ease of access at senior leadership level It helped brand analytics team for analyzing analog product performance
Claims data & Distributor data based tracker was prepared which showed line of therapy level, indication level, brand level, source of business level, and TRx level data