Commercial Solutions - Anervea

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Sales Force Size Optimization and Alignment


Our solution:


  • Identify the right sales force size based to profitably cover existing customers and new targets
  • Plan for appropriate structure based on current indication and future launch pipeline
  • Right size your geographies based on workload balancing


What we do:


  • Three-point validation for a sales force sizing based on same as last year, cost of sales, share of voice, workload buildup, affordable coverage, sales response analysis
  • Geography-based alignment, account-based alignment, geography-account-based hybrid alignment approach to perform a territory design and alignment to "do more with less”

Targeting and Segmentation


Our solution:


  • Identification of valued target HCPs & HCOs and then segmenting them based on potential
  • Evaluate physicians based on patient sentiments, and patient population influx
  • Physician prioritization based on segmentation and market concentration


What we do:


  • Targeting of HCPs based on marketing potential, patient potential, and other non-sales indicators, such as publications, speaker programs, therapy area online forums, and social media tracking

Call Planning


Our solution:


  • Call planning based on workload and target potential along with detailed study on geographic constraints, physician access issues, group practice dynamics, and travel opportunity costs
  • Effectively engage resources for portfolio
  • Bridge the gap between marketing strategy and sales implementation
  • Allocate your call capacity precisely to maximize the sales force’s impact
  • Incorporate rep feedback


What we do:


  • Workload buildup approach for call planning based on various segments of the targets
  • IC Design and goal setting

Sales/Field Reporting


Our solution:


  • Top/bottom geographies based on sales volume and growth
  • Top/bottom MDs based on sales volume and growth
  • Right strategies to further penetrate your low-ranked geographies and improve market share
  • Reach and frequency at physician level and geography level
  • National sales tracking against your forecast
  • Insights into key competitors in the market


What we do:


  • Sales reporting, IC score card, and goal card reporting on our platforms Alfa {Inspira.} or other platforms, such as Power BI, Qlik Sense, and Excel

Master Data Management (MDM)


Our solution:


  • Integrate, refine, and standardize business in silos data.


What we do:


  • Distributor, specialty pharmacy, market & competition data, forecast, call activity data mastering and management
  • Marketing Analytics
  • Pre and post-launch analytics